Jussara Bierman

About Me

“As a strategist, entrepreneur, and someone who has been immersed in sport both in New Zealand and abroad, I highly value the importance sport plays in bringing people, communities, and cultures together. I hope to offer my insight and global marketing experience to continue and grow the great work of New Zealand's sporting organisations. I would bring not only a depth of international business and brand know-how but also significant experience as a sportswoman and as a leader. I have been playing sport at a national and local level across multiple codes since I was a child. I am a qualified cricket coach, having coached at both an Auckland grassroots and representative level, and have had sports governance experience in Asia. Whilst based in China I held three governance roles for various sports organisations, in which I focussed on the promotion of both women’s sport within Asia as well as more locally with Chinese migrant school children to become more physically active. In my professional career, I focus on strategic brand and culture transformation with large, multinational organisations, and have worked across China, Indonesia, Hong Kong, Taiwan, Brazil, Saudi Arabia, Australia, and New Zealand.”