Rhonda Karl

About Me

“I am an experienced marketing and communications leader with a strong governance lens, developed through senior roles across tourism, visitor experience, sports marketing, FMCG and digital. My career has given me a deep appreciation of how effective governance underpins long-term organisational performance, reputation and impact. In senior marketing roles, I have worked closely with executive leadership teams, boards and trustees to support strategy development, brand stewardship and risk management. This has included contributing to business planning, reporting on performance against strategic objectives, and ensuring alignment between organisational purpose, commercial outcomes and public-facing delivery. I have extensive experience operating in highly regulated and reputationally sensitive environments, including conservation-based tourism and iwi-owned enterprises. This has strengthened my understanding of governance best practice, cultural responsibility, sustainability obligations and the importance of transparency and accountability in decision-making. I am particularly skilled at translating strategic intent into clear, measurable outcomes and ensuring those outcomes are communicated effectively to a wide range of stakeholders. I bring a governance perspective grounded in practical operational insight, balancing creativity and opportunity with risk. Known for my collaborative approach and commercial mindset, I am motivated by roles where strong governance supports meaningful experiences, enduring brands and positive outcomes for communities and the environments in which organisations operate.”